Priya’s Shakti partners with Blippar, which has over 40 million users worldwide. Download the free APP at blippar.com and scan the comic book to view animation, real-life stories, films, and other interactive elements pop-out of the pages. Augmented reality will take you beyond the story! Read the story on FAST COMPANY: Acid Attacks And Augmented Reality — How Priya’s Mirror Is Using Tech To Change India.
THE POWER OF THE IMAGE IN INDIA.
In India, Hinduism and its iconography are ever-present. The image of the Goddess Durga astride a tiger can be found in homes, businesses and places of worship across the nation. Our project references and transforms this image through our iconic image of Priya sitting on a tiger — Priya conquering her fears. Priya is a survivor of rape and is the catalyst for change in our comic book. Our goal is to make the image of Priya on the tiger a powerful symbol for fighting gender-based violence: Priya (Beloved) Shakti (Power)! Read the article in Huffington Post.
Murals in Delhi and Mumbai
All of the paintings have augmented reality features only seen through the free Blippar APP. Audiences will be able to see special animation and movies pop out of the wall when they scan the murals with the Blippar APP on their smart phones. The artists are Mahendra Parshuram Vartak; Niren Vashram Savaniya & Sham Maruti Jadhav. Watch a special program on the murals on NDTV Prime: When Art Meets Conflict.
Google coordinates: Block F, Connaught Place, New Delhi, India
Google coordinates: Dharavi, Mumbai, India
Street Art in Bengaluru — Part of the ST+ART India Festival
Augmented Reality mural painted by Gokul Raj and Rhea Thampy with Srishti School of Art Design students on Church Street. Part of the ST+ART India Festival. They drew their subject from “Priya’s Mirror,” a comic book released in Agra on October 13, 2016, which is making waves for its depiction of acid attack survivors as superwomen who fight patriarchy and gender crimes. Read the full article in Times of India.
LOCATION: Near MG Road Metro Station on Church Street, Bengaluru, India.
To experience the augmented reality components of the comic book and murals:
1. Download the free Blippar APP at https://blippar.com .
2. Then scan the image using Blippar.
3. In a few seconds, the augmented reality elements pop-up.
4. Touch the image on your screen to take a photo of yourself with Priya.
5. Post your photo on all social media sites to tell everyone that you STAND WITH PRIYA! #standwithpriya
Take a photo of yourself with Priya and post it on your favorite social media channels. Join the movement to fight gender-based sexual violence around the world. How will you stand? Please tag everything #standwithpriya
SCAN THIS IMAGE WITH THE BLIPPAR APP: